CATEGORY: Advertising Campaign
BRIEF: American Express wanted to change the viewpoint of AMEX members on how to use membership points. The team at Ogilvy NY was tasked to put together a 360-degree campaign where membership points were shown as a social currency that one can purchase anything from flight tickets to a gift for a loved one.
CLIENT: American Express
AGENCY: Ogilvy NY
ROLE: Art direction, design. Final illustrations by Adrian Johnson.