CLIENT
Alteos
INFORMATION
Alteos is a Berlin-based insurance-tech company. Originally starting as a young and scrappy start-up, five years later they needed a brand refresh. I created the concept “safe + sicher” which means safe and “secure.” Feeling safe and secure are big motivators for wanting to purchase insurance, which led the inspiration to expand the “A” shape in the Alteos logomark into a large cushion to evoke squishy feelings of safety, security, and protection. The logomark shape was a starting point for creating a design system that is bright, fresh and relevant for a tech-forward, customer-focused brand.
Marketing team included: Dominique Lellek, Bahar Erdogan, Svenja Stölmacker, Felix Nöldner and Ansgar Holtmann. Site design co-designed with Vera Völkel.
